Fuzeum

Fuzetea by Coca-Cola is known for its fusion of different flavors. Hence the brand's slogan: Explore the power of fusion! The brand asked us to create a campaign that highlights that power in an unexpected way while spreading the key message that Fuzetea is the perfect drink for when you want to enjoy a little bit of me-time.

That's how Fuzeum was born – the name is a pun mixing the word museum in Hungarian (múzeum) and the brand name.

Fuzeum is all about fusion: the fusion of high art and street art, indoor and outdoor, me-time and experience, flavors and vision. It's an outdoor Fuzetea exhibition showing renowned Hungarian paintings depicting people enjoying me-time – with a twist. We enriched the original artworks with Fuzetea flavors by placing various fruits, flowers, and herbs on them and then recreated these paintings – that usually belong on the walls of museums – on firewalls in downtown Budapest.

The exhibition opening was a must-see show hosted by a famous Hungarian curator that brought the paintings to life through spectacular video mapping.

That's what I call the power of fusion.