Client: Rossmann Hungary
Agency: DDB Budapest
Creative Director: Karolina Galácz
Senior Copywriter: Boglárka Csikó
Art Director: Bálint Kovács
Agency: DDB Budapest
Creative Director: Karolina Galácz
Senior Copywriter: Boglárka Csikó
Art Director: Bálint Kovács
Bronze award @ Hipnózis 2021 in Craft
Taking good care of our environment and being conscious about the sustainability of our needs are topics that have never felt as important as in this day and age. Yet, it seems like we get more and more disconnected from nature every day.
Our intention with this film was to show that there are choices we can make, even in our regular busy daily lives, to find this connection again. As all the products available in the Rossmann Spring collection are eco-friendly one way or another, they are basically gateways to nature.
To capture this sentiment in an enchanting way, we imagined a sequence of painting-like scenes in which our protagonist visually merges with the plants and flowers surrounding her, literally "becoming one with nature."
