Client: Jurányi Ház
Agency: DDB Budapest
Creative Director: Karolina Galácz
Senior Copywriter: Boglárka Csikó
Art Director: Bálint Kovács
Agency: DDB Budapest
Creative Director: Karolina Galácz
Senior Copywriter: Boglárka Csikó
Art Director: Bálint Kovács
Bronze award @ The One Show 2022 in Radio & Audio
The Best Work @ Hipnózis 2022
Gold award @ Hipnózis 2022 in Music / Audio Streaming
Gold award @ Hipnózis 2022 in Out Of Home
Silver award @ Aranypenge 2022 in Audio
Silver award @ Aranypenge 2022 in Best Use Of Media
Silver award @ Aranypenge 2022 in Brand Activation
Silver award @ Aranypenge 2022 in Out Of Home
During the lockdown in 2020, theatres also had to close – and theatregoers have never fully returned since. Jurányi, Hungary's most progressive theatre, found that online streaming just didn't do the trick, so they needed a new solution to sell more tickets.
That's why we invented a brand-new kind of performance: we proved Shakespeare right and turned the city of Budapest into a stage.
We chose 20 locations throughout the city and created 15-minute theatre plays based on what's happening at that place. Then, we recorded the performance in audio form, which you can listen to on the spot. You are looking at the naturally occurring action of the city while the story unfolds in your headphones. Among others, you can hear the thoughts of inanimate objects such as sculptures and buildings and dialogues of animals living in those places. So, if you are curious what the storks of Margaret Island's wildlife park think about people watching them or what the soldiers talk about during the hoisting of the flag by the Parliament, now you can find out.
The plays were written by famous Hungarian writers and directed and performed by the Jurányi company.
Not many good things emerged from the pandemic, that's for sure – but this project is one of them for us.